This work looks like the work I saw last Tuesday; I'm looking forward to seeing the development Tuesday 28.
We discussed developing your icons as two were not legible, and they both featured obsolete technology as being iconic of contemporary technology - which is hard to justify to a client unless you're being overtly ironic throughout the design. You may also wish to look here: http://www.thefwa.com/
When presenting, you may wish to structure it as follows: 1. Outline brief 2. outline any ways you challenged the brief; 3. Explain your visual research/key decisions; 4. Explain how work meets each key brief requirement (most important ones first) 5. Explain any 'extra' innovations/ decisions that enhance the solution 6. Remind the client of what you've just presented (so they remember the main points)
Central to all web projects is the 'user experience'. Clients want to know how your work ensures an 'intuitive user experience' - how it enables people to do stuff easily - and how it communicates their 'brand' (personality etc.) properly. If they haven't, or can't, explain their brand to you, you may have to do some work to summarize it for them.
Remember, in commercial projects, it's never acceptable simply to state that you thought an idea would 'look good', or you saw it somewhere else and liked it, so you used it. By all means reveal your influences, but explain how you made that idea your own, and applied it effectively to your client's brief.
Hi,
ReplyDeleteThis work looks like the work I saw last Tuesday; I'm looking forward to seeing the development Tuesday 28.
We discussed developing your icons as two were not legible, and they both featured obsolete technology as being iconic of contemporary technology - which is hard to justify to a client unless you're being overtly ironic throughout the design. You may also wish to look here: http://www.thefwa.com/
When presenting, you may wish to structure it as follows:
1. Outline brief
2. outline any ways you challenged the brief;
3. Explain your visual research/key decisions;
4. Explain how work meets each key brief requirement (most important ones first)
5. Explain any 'extra' innovations/ decisions that enhance the solution
6. Remind the client of what you've just presented (so they remember the main points)
Central to all web projects is the 'user experience'. Clients want to know how your work ensures an 'intuitive user experience' - how it enables people to do stuff easily - and how it communicates their 'brand' (personality etc.) properly. If they haven't, or can't, explain their brand to you, you may have to do some work to summarize it for them.
Remember, in commercial projects, it's never acceptable simply to state that you thought an idea would 'look good', or you saw it somewhere else and liked it, so you used it. By all means reveal your influences, but explain how you made that idea your own, and applied it effectively to your client's brief.
Good luck!
Ian